"Where Did All the Ezines Go?"

I'm really worried about all the online business owners who have stopped sending newsletters, then complain about their business going to pot. They can't sell anything if they don't have contact with potential customers.

I've made a concerted attempt to subscribe to all Chamber of Commerce - on the Web™ members' publications. I may have missed a few, but I've been surprised at the outcome.

Too many don't publish at all. Others only send out ads, without even a greeting from the sender - much less an article! WOW– I wonder who is reading those?

With all the fast-paced selling over the past years online, I came to a point of feeling like we all needed a break. During 2011, I called a moratorium on selling products – except for Chamber memberships.

No – I lied. I did ask for contributions to help me get “Just Sayin' ...” launched. But, that was it. And, yes, my bottom line suffered. Yet, with the economy so unstable, it saved me a lot of worry about what was happening.

What I did not do was lose contact with my lists. Our lists are our potential buyers. I only stopped hitting them over the head to buy stuff for a year.

But, I digress. The point is, online businesses can not survive without direct contact with potential customers. So, if you have an online business, it would be to your benefit to start communicating – or, go back to communicating, as the case may be.

No, I'm sorry - social networking doesn't cut it!

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* dr. jl scott is the Founder of Chamber of Commerce - on the Web™ http://www.ChamberofCommerce-ontheWeb.com - and also the publisher of the Online Business Trade Journal™ - the blog that keeps you up to date with online business coming of age. Visit: http://www.OnlineBusinessTradeJournal.com

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