Trust Seals? Trust Who?

I received a sales letter email from Scot Standke. It began:

"If you run a squeeze page to build a mailing list, you'll want to devour this post right away."

It ended:

"Now, could YOU use an instant 80.65% increase in your own conversions?"

I went to look at the site because of the following paragraph:

"There is a new service that screens your sites, and if you pass scrutiny, you are allowed to display "Trust Badges" on your site."

Who the Hell IS This, and Where do I Find Him?

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