Lost Sales Online

"One BIG annoyance that Can Lose You Sales"

Several things are annoying me, these days. Nothing earth-shaking, but I can see why some people are losing online sales.

You may, or may not, agree with me. But, I know if one person is annoyed, it's always just the tip of the iceberg.

I think most of us use the Wild, Wild Web for research these days. Since so many sites are blog based now, I don't understand why this is a problem.

I find dates missing from blogs and articles. I can't tell when most of the articles were written. How current is this information? Half the time, I can't tell.

Now, if I want that information for something I'm writing myself, I need to know whether it's out-dated!

My next pet peeve is videos on web sites ...

On many news sites, I will watch a short video. Unfortunately, they slam an advertisement in front of me before what I want to see starts rolling.

I don't have the time – or the patience for that. So, I'm gone.

Now, I don't mind a short video at the top of a site that gives me a brief blurb about what the site is all about. But, the videos that really annoy me are where someone puts their mug on the upper fold and proceeds to tell me ALL about what's on the page!

These are always on sales pages. And, maybe they get a lot of illiterate visitors. I can't think of another reason why they would do this. It's distracting if you prefer to read the page – which I do. Always.

I can read a whole lot faster than they can give me their verbal sales pitch. I can listen to a radio or a television infomercial if I want to see and/or see someone. Online, I expect to read!

Part of the problem is so many people who make these videos “pad” them. They'll spend the entire first third of the presentation telling you what they are going to tell you. I've seen this is some writing too, but it's most prevalent in videos. The only reason I can think of that makes people think longer is better is ... everybody's a STAR!

Don't waste my time with this! Just tell me, fer cryin' out loud! The length of anything should be just as long as it takes to say what you need to say. Anything else is padding, irrelevant and annoying.

Facebook Business

"Is Facebook Damaging Your Reputation?"

"One of the first rules most of us learn in business is to avoid bringing up controversial subjects with co-workers, colleagues, and customers. Especially customers."

Unfortunately, I'm often a bit lacking in good sense in this area. However, I DO know enough to stay away from Facebook. I know, I know, you don't agree, but I've always had a bad feeling about where Facebook is heading.

In any event, Facebook is now "automatically publishing posts under your name and placing them at the top of the News feed for your friends. In some cases, these posts can include controversial political content that you would never voluntarily post."

Better Read this Article

Online Business News

"MS OFFICE 2013 "

"Microsoft says that Office 2013 (or Office 15) is going to work perfectly across multiple devices – 'touch, stylus, mouse, or keyboard.'

The new Office is available as a cloud-based subscription service. As subscribers, consumers automatically get future upgrades in addition to exciting cloud services including Skype world minutes and extra SkyDrive storage. Subscribers receive multiple installs for everyone in the family and across their devices."

Full Article

"SOPA And ACTA Are Sneaking Into Law"

"The Internet has won the fight. SOPA and ACTA are both dead after having been eviscerated by the combined powers of the world coming together to fight for what they believe in – basic digital human rights.

We can now rest easy knowing that the war has come to an end. Politicians would never think to bring them back, even under the guise of innocuous trade agreements and IP bills, right? Right?"

Wrong! Full Article

"Kill those Vista and Win7 gadgets now!"

"In the unlikely chance that you’re using Windows gadgets, you need to get rid of them — right now!

Those seemingly innocuous accessory apps that you stick onto your desktop, included with Vista and Windows 7, could be used to subvert your system."

Full Article

Truth in Advertising

"About The Supremes and ObamaCare ..."

Of course, the Justices lined up along political lines! Was anyone really naïve enough to believe this wouldn't be the outcome? Except Chief Justice, John Roberts.

They (the media) just can't stop talking, and speculating, about his opinion – which decided the outcome. Yet, nowhere, so far, have I heard what is so obvious to me.

As things stand, and before ObamaCare ever existed, folks are required to join Medicare at age 65 unless they have other "qualified" insurance (Again, a requirement!). If someone has decided not to collect their Social Security until age 70, it doesn't matter.

If you don't sign up for Medicare at age 65 (or have other "qualified" insurance), you are fined 10% of the payment for every year you delay. How do they collect that fine? They take it straight out of your Social Security payment when you do start collecting Social Security.

And, they don't take it out for the number of years you didn't obey and sign up. They take it every month for the rest of your life!

This is absolutely no different than requiring people to buy insurance. Medicare is insurance. And, even though you may have paid into Medicare since it came into existence, you will continue to pay even more once you sign up.

So, John Roberts simply had an attack of common sense. We already have forced buying of insurance and we already have a penalty for not doing it. And, it's been rolling along, uncontested, for years. The Court really had no choice.

Had they declared the mandate illegal, millions (if not billions) of dollars in fines would have had to be refunded to seniors! So, now we call it a “tax” and that solves the whole problem.

Once the opinion came down, both political parties jumped on it, trying to bend it to their own advantage. You know – if product owners can't lie in their advertising – why is it okay for political candidates to lie? Their facts are easily checked.

Check the Facts

Truth in advertising should count in politics, too. The outright lies are disgusting. I'd rather have Maybelline use false eyelashes on their mascara models (which they do) then have these political slimebags get away with lying.

You can clearly see those false eyelashes. The problem is, people believe what they want to believe when it comes to politics and the facts be damned! WHY are there no laws about truth in politics?

Oh, that's right - it could never be put in front of The Supremes, 'cause they seem to lie at the same rate as everyone else in politics. And, they are in politics!

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* dr. jl scott is the Founder of Chamber of Commerce - on the Web™ http://www.ChamberofCommerce-ontheWeb.com - and also the publisher of the Online Business Trade Journal™ - the blog that keeps you up to date with online business coming of age. Visit: http://www.OnlineBusinessTradeJournal.com

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