Trust Seals? Trust Who?

Posted Fri, 11/20/2009 - 14:13 by jlscott

I received a sales letter email from Scot Standke. It began:

"If you run a squeeze page to build a mailing list, you'll want to devour this post right away."

It ended:

"Now, could YOU use an instant 80.65% increase in your own conversions?"

I went to look at the site because of the following paragraph:

"There is a new service that screens your sites, and if you pass scrutiny, you are allowed to display "Trust Badges" on your site."


Who the Hell IS This, and Where do I Find Him?

New FTC Rules in Advertising

Posted Fri, 11/13/2009 - 08:45 by jlscott

A couple of weeks ago, the U.S. Federal Trade Commission (FTC) came out with new rules on advertising for online business owners. I didn't say too much about it, at the time, although I did give you a couple of links to check it out for yourselves.

There was a reason for that.

Some of these new rules are goofier than I first thought. At least one seems impossible to comply with. They also require that you ALWAYS use an Electronic Signature Script to prove that YOU complied with their demands.

Not being a lawyer, I didn't want to try to interpret them for you and get it wrong. God forbid I ever be wrong.

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* dr. jl scott is the Founder of Chamber of Commerce - on the Web™ http://www.ChamberofCommerce-ontheWeb.com - and also the publisher of the Online Business Trade Journal™ - the blog that keeps you up to date with online business coming of age. Visit: http://www.OnlineBusinessTradeJournal.com

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